HSA 305 Health Services Marketing

HSA 305 Quiz 1 week 2. Course Health Services Marketing Test Quiz 1 Started 4/2/19 12:01 AM Submitted 4/2/19 12:57 AM Due Date 4/4/18 9:00 AM Status Completed Attempt Score 120 out of 120 points Time Elapsed 55 minutes out of 2 hours • Question 1 4 out of 4 points A hospital that encourages customers to perceive it as having the best patient services is demonstrating: Selected Answer: positioning. Correct Answer: positioning. • Question 2 4 out of 4 points In addi...

HSA 305 Quiz 1 week 2. Course Health Services Marketing Test Quiz 1 Started 4/2/19 12:01 AM Submitted 4/2/19 12:57 AM Due Date 4/4/18 9:00 AM Status Completed Attempt Score 120 out of 120 points Time Elapsed 55 minutes out of 2 hours • Question 1 4 out of 4 points A hospital that encourages customers to perceive it as having the best patient services is demonstrating: Selected Answer: positioning. Correct Answer: positioning. • Question 2 4 out of 4 points In addi...

HSA 305 Quiz 2 week 3. Course Health Services Marketing Test Quiz 2 Started 4/6/19 12:01 AM Submitted 4/6/19 12:57 AM Due Date 4/9/18 9:00 AM Status Completed Attempt Score 120 out of 120 points Time Elapsed 55 minutes out of 2 hours • Question 1 4 out of 4 points Which type of health care plan delivers comprehensive coordinated medical service to voluntarily enrolled members on a prepaid basis? Selected Answer: Health Maintenance Organizations (HMO). Correct Answer: Health M...

HSA 305 Quiz 8 week 9 Course Health Services Marketing Test Quiz 8 Started 4/15/19 12:05 AM Submitted 4/15/19 12:58 AM Due Date 4/17/19 9:00 AM Status Completed Attempt Score 60 out of 60 points • Question 1 4 out of 4 points What is the system of partnerships and alliances that an organization creates to source, augment and deliver its offerings? Answer Selected Answer: Value network. Correct Answer: Value network. • Question 2 4 out of 4 points An effort by one...

HSA 305 Quiz 6 week 7 Course Health Services Marketing Test Quiz 6 Started 4/15/19 12:01 AM Submitted 4/15/19 12:57 AM Due Date 4/17/18 9:00 AM Status Completed Attempt Score 120 out of 120 points • Question 1 4 out of 4 points Plotting individual products on a graph with two or more dimensions that represent the product attributes most important to buyers is called: Selected Answer: Product mapping. Correct Answer: Product mapping. • Question 2 4 out of 4 points W...

HSA 305 Quiz 8 week 9 Course Health Services Marketing Test Quiz 8 Started 4/15/19 12:05 AM Submitted 4/15/19 12:58 AM Due Date 4/17/19 9:00 AM Status Completed Attempt Score 60 out of 60 points • Question 1 4 out of 4 points What is the system of partnerships and alliances that an organization creates to source, augment and deliver its offerings? Answer Selected Answer: Value network. Correct Answer: Value network. • Question 2 4 out of 4 points An effort by one...

HSA 305 Quiz 7 week 8 Course Health Services Marketing Test Quiz 7 Started 4/15/19 12:01 AM Submitted 4/15/19 12:58 AM Due Date 4/17/19 9:00 AM Status Completed Attempt Score 60 out of 60 points • Question 1 4 out of 4 points When more units are produced, spreading the costs over more items, the decline of the cost per item is called: Selected Answer: experience curve. Correct Answer: experience curve. • Question 2 4 out of 4 points The practice of adjusting prices t...

HSA 305 Quiz 10 week 11 Course Health Services Marketing Test Quiz 10 Started 4/19/19 12:07 AM Submitted 4/19/19 12:58 AM Due Date 4/21/19 9:00 AM Status Completed Attempt Score 120 out of 120 points • Question 1 4 out of 4 points Catalogs, telemarketing, kiosks, web sites, television and radio ads are channels used in: Answer Selected Answer: direct marketing. Correct Answer: direct marketing. • Question 2 4 out of 4 points A preference for established supply so...

HSA 305 Quiz 6 week 7 Course Health Services Marketing Test Quiz 6 Started 4/15/19 12:01 AM Submitted 4/15/19 12:57 AM Due Date 4/17/18 9:00 AM Status Completed Attempt Score 120 out of 120 points • Question 1 4 out of 4 points Plotting individual products on a graph with two or more dimensions that represent the product attributes most important to buyers is called: Selected Answer: Product mapping. Correct Answer: Product mapping. • Question 2 4 out of 4 points W...

HSA 305 Quiz 10 week 11 Course Health Services Marketing Test Quiz 10 Started 4/19/19 12:07 AM Submitted 4/19/19 12:58 AM Due Date 4/21/19 9:00 AM Status Completed Attempt Score 120 out of 120 points • Question 1 4 out of 4 points Catalogs, telemarketing, kiosks, web sites, television and radio ads are channels used in: Answer Selected Answer: direct marketing. Correct Answer: direct marketing. • Question 2 4 out of 4 points A preference for established supply so...